Food truck traffic tends to slow down as the days get shorter and the weather gets colder. Here’s what you can do to attract a crowd even on those chilly days:

• Serve Warm, Comforting Foods: When it’s chilly out, customers will be looking for food and drinks that will warm them up like hot chocolate and soup. Warm foods are also comforting and often create nostalgia for customers. 
• Offer Cold-Weather Specials: Giving customers limited-time November deals will make them feel like they need to go to your food truck. You could do a deal such as “Free Hot Drink with Every Entree”. 
• Create a Cozy Atmosphere: Making your food truck stand out as warm and inviting will help to draw a crowd. You could put out some portable heaters and string lights to create a soft seasonal atmosphere.