Food trucks thrive on visibility. The more people who know about your food truck, you’ll have more sales, a better reputation, and a loyal customer base. Influencer marketing is everything in today’s marketing world. Here’s how you can use it to your advantage:

• Identify the Right Influencers: Not all influencers will be a good fit for your truck. It’s important that you look for local influencers in your area and influencers that focus on food similar to what you serve.
• Make Your Food “Instagrammable”: Visual appeal is crucial. Influencers won’t have much to work with if your dishes aren’t visually appealing. Try to keep your dishes colorful and well-plated, use branded packaging with your logo on it, and share behind-the-scenes moments. 
• Engage with Influencer Content: Once an influencer posts about your food truck, you should comment, like, and share the post, encourage customers to tag their visit, and repost user-generated content.