January is when food truck curiosity tends to drop as there are fewer events and the weather gets colder. Food trucks that stay busy give their customers a reason to check in and talk about them despite the negative things about January. Here’s how to keep your customers curious:

• Enforce that January is Only Temporary: We often forget that the cold weather and gloominess in January is only temporary. Take this time to showcase what you have in store for the next couple months to get your customers excited and intrigued. 
• Let Customers See the Process: Showing your customers what goes on behind the grill allows them to see a different world as to how the food they ordered is being made. You can create different videos to post online such as testing new recipes or even experimenting with new winter cooking techniques. 
• Turn Downtime into Anticipation: If you’re open less in January, you can use that time to develop your plans and strategies for the upcoming months. Anticipation will help to keep your brand alive even when your truck isn’t going anywhere.