Having a unique brand will help your food truck to stand out amongst the others. Here are some tips for making your unique brand:

• Develop a strong visual identity: Designing an appealing logo or having a cool color scheme can help to reflect your brand and increase your food truck’s attractiveness. Every aspect of your food truck should reinforce your brand identity. 
• Create a memorable experience: While serving great food is important, it’s also important that you create a memorable experience for your customers. Think about entertainment you could offer or themed events.
• Consistent branding: Brand anywhere and in any way you can. Consistently branding will help to establish relationships with your customers and grow your business.