Many food truck owners feel that January tends to be a slower month for them as there aren’t as many customers as there would be during the spring or summer. This makes January the perfect time for you to plan for long-time success. 

• Focus on Indoor Locations: Take advantage of places where customers are already gathering such as fitness centers, breweries, and indoor markets. Being strategic about your locations can help counter reduced foot traffic. 
• Strengthen Your Marketing Now: January is the perfect time to stand out because competition is lower and you can create a lasting impression. It’s important that you stay consistent on social media and share your weekly schedule. 
• Use Downtime to Improve Operations: January is the perfect time to look over every area of your business. You should review your finances and expenses, update pricing if needed, and perform truck maintenance.